2K Brings Onboard Apex Legends Producer to Boost Challenged Hero Shooter Project Ethos

The renowned publisher has appointed Ben Brinkman from the creators of Apex Legends to oversee the studio crew at 31st Union, which is currently developing the forthcoming over-the-shoulder action-packed title known as Project Ethos.

Leadership Change Comes After Lukewarm Reception

Brinkman steps into the role of studio head at 31st Union following the dismissal of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's underwhelming unveiling last fall.

Recently, 2K president a key figure updated staff about this strategic move through an internal memo, which highlighted that early feedback sessions had revealed the necessity for a clearer vision.

The president stated that the developers is now reimagining the project with a renewed vision, aiming to better meet gamer demands.

Trend of Strategic Acquisitions

The news echoes a comparable move taken by the publisher in August, when they hired Rod Fergusson from Blizzard to contribute to the beloved franchise development group.

Below is the entire text from Ismailer's communication:

Dear Team—

I know you all just finished your meeting - I trust you’re as enthusiastic as I am with the positive developments. Previously I sent you all a note, I mentioned the following: “I believe in this group. You all are some of the most dedicated and creative developers we have had the opportunity to work with - and we’re excited for that relationship to endure.”

With your dedication and adaptability, particularly over the past twelve months, you continue to prove that.

The community feedback from last fall’s the game playtest was revealing. It confirmed the appeal of a roguelike shooter but told us we still had work to do. It highlighted the requirement for a sharper vision.

It’s been inspiring to see how far you’ve progressed. You took the criticism to consideration and reimagined Project ETHOS with a refreshed vision - one that’s positioned to fulfill its promise to our audience.

The trust in this project strengthens every day. To further the incredible advancement you’ve made, It is a pleasure to announce the new hire as the latest Lead of the team. Following a period of talks, Ben starts with us on next week.

Ben’s management and background in the competitive gaming space is vast, having spent the past decade and a half developing and leading some of the most popular titles in gaming, for example the acclaimed shooter, and most recently, Apex Legends.

Let’s together in greeting him next week. We are all excited to continue witnessing the development of the game in the months to ahead.

David

Background of the Incoming Head

The appointee currently holds the role of executive producer and production lead at Respawn Entertainment for Apex Legends. He earlier was employed at major gaming companies in multiple production roles on the iconic franchise series, and, earlier in his career, had stints at 2K and Electronic Arts.

Game Information and Vision

The upcoming game was revealed in last year in conjunction with a community playtest. Initially, the developers presented the game as a "free-to-play, 3rd-person roguelike hero shooter and an thrilling advancement on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to fit your unique tactics," the game's pitch states. "Take on the opponents with unique powers, challenges, and challenges that evolve every match. Will you safely extract with your collected items? Alternatively aim high, put it on the line, and trust your squad can earn top ranking? The choice is up to you."

The game lacks an confirmed release date or consoles, but players can look forward to additional details as development continues.

Michael Hogan
Michael Hogan

A seasoned gaming journalist with a passion for slot machines and casino trends.