The platform is rolling out a new feature that enables them to cut down on the quantity of AI-created content appearing in their feeds. This step comes as the company announced that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale launch. This advancement aligns with a surge in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding channels on a popular video site primarily display content made by AI. A large amount of this content is deemed “AI slop”, a phrase for substandard, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users appreciate content created using AI tools, from computer-generated images to science explainers, and we intend to give people the option to see more or less of that, depending on their own choices,” said a company executive.
AI on the Platform
The platform announced that there are presently 1.3 billion videos on its service identified as artificially created. In total, over 100 million videos are added to the app daily, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI content they watch by accessing the “manage topic” setting in the app and choosing the AI content topic. Additional categories that can already be controlled under the tool cover current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s policies require content makers to label lifelike artificially created content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
Additionally, the service will henceforth attach an AI-generated tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This measure is aimed to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a $2m educational fund for specialists and groups to create educational content about using AI responsibly. This program will assist educational bodies dedicated to educating programming and robotics.
Platform Protection
TikTok has justified its moderation strategy, during controversy over proposals to lay off numerous content moderators in Britain. It is set to cut hundreds of positions in its user protection department in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it has to be seen by people. TikTok stated a significant reduction in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
